At MARS, we’re committed to transforming the way we approach road safety by integrating modern road safety analytics into transportation planning and policy.
Our goal is to reduce fatalities, prevent serious injuries, and lower costs for U.S. taxpayers by embracing technology like artificial intelligence that provides actionable, real-time insights.
The MARS Coalition comprises industry leaders, safety advocates, and technology innovators committed to transforming the way we approach road safety.
Despite historic levels of investment in safety initiatives, these numbers remain unacceptably high, highlighting the need for a more innovative approach. Traditional, reactive safety measures are no longer enough.The time for action is now–with the right investments we can tackle these urgent issues. The MARS Coalition is committed to driving this change, advocating for the necessary funding and policies to ensure that transportation agencies have the resources they need to implement the solutions to design and build projects that will make our roadways safer, smarter, and more efficient.
through leveraging preventative risk information.
to help improve road safety and system efficiency without compromising individual rights.
through optimized countermeasures, infrastructure, and operations.
to ensure funding supports strategies with demonstrated impact at lower costs to consumers and taxpayers.
through scalable, cost-effective solutions.
